Driven by Innovation

Our ‘Whipped Mousse Foundation’ (tinted moisturiser) was one of the first of its kind developed in Australia using minerals and we have continued to create cosmetics and skincare you love, and that love your skin back.   

At Smitten we innovate our products based on a strict set of values that are all focussed on nourishing your skin with healthy and safe ingredients, including:

Clean, Quality, Natural Ingredients: Our skincare range is based on botanical oils and all of our cosmetics products have carefully considered formulations.

Vegan and Gluten-free Product Options: We want to provide a range that loves as many people as possible, so many of our products are vegan and gluten-free and this is indicated on our product pages and packaging.

Minerals: In creating Smitten, minerals were the only option for our beautiful cosmetics products. In addition to naturally containing an SPF15 factor to protect your skin, we use minerals for these reasons:

• Absence of fillers such as talc, chemical dyes, or binders
• No chemical preservatives
• Additional health benefits for the skin
• Highly resistant to heat, rain and even tears
• Will cover blemishes without clogging pores (non-comedogenic) unlike traditional makeup which can prolong or worsen any redness, dryness and blemishes
• No bacterial growth hence increased shelf life

Sourced globally, our mineral products are formulated and manufactured under strict Australian standards.

Cruelty-free & Halal: By having our products made in Australia we are bound by the stringent laws and governing bodies of our amazing country. Our products have never been and never will be tested on animals and are made by trusted local manufacturers.

Non-Toxic: In addition to our clean product ingredients, our Australian manufacturer has strict quality control protocols ensuring no product is released without going through extensive quality check procedures, making it safe for you.