Hero Products
These are our top-selling and brand-differentiating products.
Complexion Perfection Foundation
HERO STATUS
- Smitten’s biggest seller
- Formulated to feel extremely light on the skin while delivering full coverage
- Layered with extra ingredients making it powerful skin food
Product Description
Helps skin to feel and look hydrated, dewy and even while delivering full, natural-looking coverage.
- Australian Made Full Coverage Liquid Foundation – a luxurious velvet formulation including Hyaluronic Acid for anti-aging and hydration
- Feels light on the skin whilst maintaining full coverage
- Flawless all day semi-matte finish – no touch ups required
- Adapts to your skin tone for a natural look
- Suitable for all skin types
- Vegan
- SPF15
- Created with natural, skin-enhancing ingredients
- Made in Australia
Lipsticks
HERO STATUS
- Great colour range
- Long-lasting
- Incredible pigments to deliver strong depth of colour
- Superior moisturising capabilities
- One of Smitten’s bestsellers
Product Description
Creamy, moisturising lipstick texture balanced with deep pigments to create a rich combination of Matte and Satin finishes.
- Long-lasting
- Superior moisturising capabilities
- Infused with Vitamin E, Hyaluronic Acid, Shea Butter and Jojoba
- Soothes, hydrates, moisturises and protects your lips
- Great tasting formulation
- High impact colour saturation thanks to our mineral pigments
- Paraben-free
- Created with natural, skin-enhancing ingredients
Smitten Mascara / fibre Lash Extending Mascara
HERO STATUS
- Extensive search to find a product that delivered like this – hard to find one made with good ingredients that fit the Smitten clean product ethos
- One of the few lengthening mascaras where you can use the mascara on its own
- One of Smitten’s best sellers
Product Description
Moisture-rich daily mascara or use natural fibre extenders for 300% longer lashes with 3D volume for full glam.
- Two in one product – incredible value
- Use the black gel mascara for your everyday lashes on its own
- Contains superior quality Bees Wax to moisturise and promote lash growth
- Use the natural fibre extender with a green tea base to boost length by up to 300%
- Water resistant
- Long lasting
- Suitable for sensitive eyes
- Stimulates lash growth thanks to synthetic bees wax
- Created with natural, skin-enhancing ingredients
Pressed Mineral Palettes
HERO STATUS
- Contain extraordinary, long-lasting minerals and mica-based pigments rich in depth and coverage
- Best seller is the ‘Essential Matte Palette’
- ‘Nude Champagne Palette’ delivers the perfect combination of nude and shimmer pigments
Product Description
Long-lasting, high performance mineral eyeshadow palettes for eyes, contour, cheeks, highlighter and even lips.
- Created with natural, skin-enhancing ingredients
- Infused with Australian Jojoba, Vitamin E, Rice Powder, Zinc
- Will not crease
- Combination of matte and shimmer finishes for everyday to special occasion looks
- Vegan
- Hypoallergenic
- Multi use
- Nude Champagne Palette: ‘my go-to everyday makeup kit’
- The Essential Matte Palette: ‘great versatile palette with neutral colours’
- Ethereal Highlights Palette: ‘love this shimmery palette’
Brow Butter
HERO STATUS
- Combines sculpting and skin care to look after delicate eye skin
Product Description
Smoothes, sculpts and tames brows with a rich, buttery formula that dries to a natural-looking finish.
- Smooth, sculpt and tame wayward brows
- Glides on like butter, dries to a smooth, natural-looking finish
- Easy to apply
- Water resistant
- Smudge proof
- Doubles as an eyeliner
- Nourishes and protects your delicate skin around the eyes and eyebrows
- Highly pigmented
- Created with natural, skin-enhancing ingredients
Lip Gloss
HERO STATUS
- Comprehensive, highly pigmented colour palette inspired by nature, suitable for all complexion tones
- After only 1 week of use are clinically proven to: Increase Lip Plumpness by 45%, Reduce Lip Lines by 62%, Reduce Cracking by 22% & Reduce Scaling by 22%
- Formula does not bleed or dry out your lips and is creamy and smooth to moisturise and protect lips
- Mirror and light make application possible anywhere
Product Description
Creamy, smooth formula packed with pigments to moisturise and protect your lips each time you glide this on.
After only 1 week of use is clinically proven to: Increase Lip Plumpness by 45%, Reduce Lip Lines by 62%, Reduce Cracking by 22% & Reduce Scaling by 22%!
- High gloss finish
- Creamy, smooth texture to moisturise and protect your lips
- Great tasting & smelling formula that does not bleed or dry out your lips
- Highly pigmented for long-lasting colour
- Side-Mirror and Lid-Light for go-anywhere application
- Not tested on animals
- Vegan & Gluten free
- SLS & Paraben Free
- Made in Australia
Buffer Brush
HERO STATUS
- Smitten was one of the first companies in Australia to have a buffer brush - pioneers
- Uses up to 1/3 less product
Product Description
Create an even, ‘airbrushed’ complexion in seconds with this Vegan, dense, full and domed brush head.
- Even, streak-free coverage
- No mess
- Applies foundation in seconds – saving you time
- The secret to an ‘airbrushed’ complexion
- Uses up to 1/3 less product – saving you money
- Specially-designed dense, full and domed brush head for balanced application
- Made from triple-milled synthetic vegan fibres providing the highest standard and softest brushes ever felt
- VEGAN, not tested on animals, no animal hair